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Marketing through Green Consumerism in Skin Care Products: A Case Study of WOW Skin Science V/S Mamaearth

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Marketing through Green Consumerism in Skin Care Products: A Case Study of WOW Skin Science V/S Mamaearth


Dr. Saranya Thaloor



Dr. Saranya Thaloor "Marketing through Green Consumerism in Skin Care Products: A Case Study of WOW Skin Science V/S Mamaearth" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.575-579, URL: https://www.ijtsrd.com/papers/ijtsrd31896.pdf

The main aim of the study is to understand the reliability of green consumerism and green products in the market and the level of acceptance by the customers in the marketing industry. The study has used a detailed and in-depth case study method to understand the all possible areas of green consumerism and its scope in India. The study examines the validity of green marketing and the various was through which it can be brought into main stream in order to be away from synthetic and harmful products used in personal care products. The study also discusses a detailed comparison drawn at the end which provides the examples of major two products (mamaearth and WOW science) which promotes green consumerism. The present study focussed only on the major two products and even the products chosen are newly launched in market which in turn limited the scope for wider understanding and analysis. The study can serve the purpose of sustainability in green consumerism market helping the consumer draw the lines efficiently between the terms harmful and effective in case of personal products. The study was able to discover the diverse opinions of consumers regarding a new term in market which can be highly taken into note for further discussion for a non polluted and better health of living beings.

green consumerism, organic, synthetics, green marketing


IJTSRD31896
Volume-4 | Issue-5, August 2020
575-579
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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